Shop made in Edmonton

Support small. Shop local. Discover women owned.

When you shop from one of 80+ Edmonton women owned businesses, you're also supporting mom owned.

Gifts & Candles

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Inspired by a mom’s need to shop comfy, stylish clothes you could wear from the first to “the fourth trimester”

We're building our community by empowering and inspiring women through fashion, workshops and small business collaborations. We believe in advocating and supporting maternal mental health.

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For Eczema & Dry Skin

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Best Selling Cushion Blankets are Back!

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What Our Customers Are Saying

"This was such an amazing find! I was warmly greeted. Lots of options for mom and baby and they carry some very cute Edmonton prints that make a great gift. Highly recommend shopping local!"

- Jordyn B.

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The Fourth

The Fourth Gift Card

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The Reason For Starting The Fourth

Your village is here

We believe in building our mom community. Join our community when you come to our weekly moms groups, fitness sessions, workshops and more!

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Hi friend!

I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.

I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.

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Our Journal

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  • Edmonton Made Stocking Stuffers: The $3 Bath Bomb

    Edmonton Made Stocking Stuffers: The $3 Bath Bomb

    Load up on these stocking stuffers for the holiday season! Why Bath Bombs Make Great Gifts Bath bombs are great self care gifts! If you're looking to try multiple scents,...

    Edmonton Made Stocking Stuffers: The $3 Bath Bomb

    Load up on these stocking stuffers for the holiday season! Why Bath Bombs Make Great Gifts Bath bombs are great self care gifts! If you're looking to try multiple scents,...

  • GRWM The Minji Dress from Nothing Fits But

    GRWM The Minji Dress from Nothing Fits But

    The Fourth exclusively carries Nothing Fits But in Canada! The Minji Dress This gorgeous maxi length dress has adjustable straps. Tiered and flared for a comfortable maternity look. The shirred...

    GRWM The Minji Dress from Nothing Fits But

    The Fourth exclusively carries Nothing Fits But in Canada! The Minji Dress This gorgeous maxi length dress has adjustable straps. Tiered and flared for a comfortable maternity look. The shirred...

  • Four on Friday Weekly Recap Nov 17th

    Four on Friday Weekly Recap Nov 17th

    Here's our weekly round up of what happened this week! Fitness Friday with Asha Our last free Friday Fitness of the month! A fun workout with moms and babies led...

    Four on Friday Weekly Recap Nov 17th

    Here's our weekly round up of what happened this week! Fitness Friday with Asha Our last free Friday Fitness of the month! A fun workout with moms and babies led...

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