Shop made in Edmonton
Support small. Shop local. Discover women owned.
When you shop from one of 80+ Edmonton women owned businesses, you're also supporting mom owned.
Inspired by a mom’s need to shop comfy, stylish clothes you could wear from the first to “the fourth trimester”
We're building our community by empowering and inspiring women through fashion, workshops and small business collaborations. We believe in advocating and supporting maternal mental health.
What Our Customers Are Saying
"This was such an amazing find! I was warmly greeted. Lots of options for mom and baby and they carry some very cute Edmonton prints that make a great gift. Highly recommend shopping local!"
- Jordyn B.
The Reason For Starting The Fourth
I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.
I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.