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ONLINE ONLY

Closed at Southgate Centre

I've closed the shop at Southgate Centre. Thank you for a wonderful 4 years!

The Fourth will continue as an online only shop. You can expect new maternity and nursing clothes, our amazing Edmonton small businesses and community initiatives to support moms and advocate for maternal mental health.

Online Orders Jan 26 to Feb 17

All online orders made January 26th to February 17th will be shipped out on February 18th.

January 25th is the last day of online orders for in store pickup and for delivery before February 18th.

Gift Cards

Gift cards are valid in store until January 31, 2026.

Gift cards will continue to be valid online.

Gift cards are excluded from our closing sale.

New Arrivals

Restocks and new arrivals coming February! Join our mailing list to see what's coming.

Coffee & Convos Moms Group

Starting February, Coffee & Convos moms group will be at an all new location!

Coffee & Convos will continue on the Tuesday afternoon only. We will no longer have it on Wednesday morning.

New Maternity & Nursing Arrivals

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Shop Maternity

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FIND EVERYTHING YOU NEED HERE

From The First to The Fourth Trimester

Shop Maternity By Size XS to 5XL

XS S M L XL 2XL 3XL 4XL 5XL

Maternity Brands We Carry

Atelier Veronique B Boob Design Ella Bella Maternity Embrace Erro Eveline The Label Hatch Collection Hello Miz Joyleta Kindred Bravely MeMoi Mommy Bag Moon Mama New Genes Maternity Nin9 Clothing NOM Maternity Nothing Fits But Sonday The Label Soon Maternity Story Teller The Dairy Fairy 1822 Denim

Shop Maternity

All Maternity Activewear Bottoms Bras Denim Dresses Intimates Jumpsuits Leggings Pants Shorts Skirts Sleepwear Socks & Tights Sweaters Swimwear Tank tops Tops T-shirts Sweaters

Petite Plus

Skincare

Support

Books

Shop Nursing

All Nursing Activewear Bras Dresses Intimates Jumpsuits & Rompers Petite Plus Sweaters Swimwear Tank tops Tops T-shirts Sweaters

Skincare

Books

Labour & Delivery

Birthing Gowns Birth Balls Postpartum Panties

Restock Coming Soon

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The Fourth

The Fourth Gift Card

$20.00 CAD
$20.00 CAD
Sale Sold out
Shipping calculated at checkout.
View full details

Sale with New Markdowns!

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Shop Cards

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NEED HELP FINDING LOCAL PRODUCTS?

Local Products By Category

Baby & Kids

KIDS Clothing Accessories Dresses Tops Sweaters Pants Socks BABY Accessories Bibs Clothes Onesies Dresses Pacifier Clips Pants Rompers Tops Socks TOYS Sensory Toys Puzzles Loveys Plushies Crochet

Beauty

BEAUTY Bath Bath Salts Body Scrubs Bubble Bath Bath Bombs Bath Blister Tape Press On Nails Skincare

Home

HOME Bags Candles Decals Decor  Embroidery Kits Enamel Pins Keychains Magnets Nursery Room Sprays Puzzles Wristlets Trays

Jewelry

JEWELRY Earrings Bracelets Necklaces Ring Dishes Hair Claws Clips Headbands Scrunchies

Stationery

STATIONERY Bookmarks Books Cards Colouring Books Journals Notepads Prints Stickers Wax Seals

Shop Jewelry

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The Best Baby Gifts

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Hangers

20K Diaper Drive

Donate new and open box diapers at The Fourth for Edmonton's Food Bank!

Last year, we raised over 21,000 diapers and $3,700.

Learn more about 20K Diaper Drive

Hi friend!

I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.

I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.

Learn more

The Reason For Starting The Fourth