Shop made in Edmonton
Support small. Shop local. Discover women owned.
When you shop from one of 80+ Edmonton women owned businesses, you're also supporting mom owned.
Gifts & Candles
Inspired by a mom’s need to shop comfy, stylish clothes you could wear from the first to “the fourth trimester”
We're building our community by empowering and inspiring women through fashion, workshops and small business collaborations. We believe in advocating and supporting maternal mental health.
For Eczema & Dry Skin
-
Soothing Bath Treatment
Regular price $23.00 CADRegular priceUnit price per -
Soothing Beta Cream
Regular price $39.00 CADRegular priceUnit price per -
Baby Butter
Regular price From $18.00 CADRegular priceUnit price per -
Mama Butter
Regular price $48.00 CADRegular priceUnit price per
Best Selling Cushion Blankets are Back!
-
Ocean Toddler Cushion Blanket
Regular price $49.00 CADRegular priceUnit price per -
Maple Adult Cushion Blanket
Regular price $120.00 CADRegular priceUnit price per -
Home Sweet Home Adult Cushion Blanket
Regular price $120.00 CADRegular priceUnit price per -
Space Toddler Cushion Blanket
Regular price $49.00 CADRegular priceUnit price per
What Our Customers Are Saying
"This was such an amazing find! I was warmly greeted. Lots of options for mom and baby and they carry some very cute Edmonton prints that make a great gift. Highly recommend shopping local!"
- Jordyn B.
The Fourth
The Fourth Gift Card

Staff Picks
-
Haven XXL Claw Clip in Blanche
Regular price $32.00 CADRegular priceUnit price per -
Atlanta Belted Charcoal Jumpsuit
Regular price $79.00 CADRegular priceUnit price per -
Grey Bunnies Sensory Toy
Regular price $25.00 CADRegular priceUnit price per -
I am Brave Lion Art Print
Regular price From $20.00 CADRegular priceUnit price per
The Reason For Starting The Fourth
Your village is here
We believe in building our mom community. Join our community when you come to our weekly moms groups, fitness sessions, workshops and more!

Hi friend!
I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.
I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.
