The Fourth is an online maternity shop advocating for maternal mental health in Edmonton, Canada. 100% of profits support Coffee & Convos moms group to change mental health in "the fourth trimester" for moms.

Local Pick Up & Returns!

Free Edmonton pick up and returns in August! Saturday 8AM to 11AM in Riverbend. Use code RIVERBEND at checkout. Skip mailing your returns and schedule a return with us.

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Hi friend!

I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.

I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.

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Why I Started The Fourth