Inspired by a mom’s need to shop comfy, stylish clothes you could wear from the first to “the fourth trimester”
We're building our community by empowering and inspiring women through fashion, workshops and small business collaborations. We believe in advocating and supporting maternal mental health.
New Maternity Arrivals
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Wide Leg Pocket Jumpsuit
Vendor:Hello MizRegular price $65.00 CADRegular priceUnit price per -
Carolina Long Cardigan
Vendor:Ang Hill Little Hill KidsRegular price $128.00 CADRegular priceUnit price per -
Eden Crop Top in Grey
Vendor:Belly BedaineRegular price $45.00 CADRegular priceUnit price per$45.00 CADSale price $45.00 CAD
Fresh Edmonton Brands
Shop From 80+ Women Owned Businesses
What Our Customers Are Saying
"This was such an amazing find! I was warmly greeted. Lots of options for mom and baby and they carry some very cute Edmonton prints that make a great gift. Highly recommend shopping local!"
- Jordyn B.
Featured on Global News
Hi friend!
I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.
I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.
Our Journal
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Get $10 in Gift Cards for Every $100 You Spend ...
We've got some great news! We expanded our womenswear and added dresses, pants, and cardigans from Ang Hill's newest collection! Shop Ang Hill and receive $10 back in Gift Cards...
Get $10 in Gift Cards for Every $100 You Spend ...
We've got some great news! We expanded our womenswear and added dresses, pants, and cardigans from Ang Hill's newest collection! Shop Ang Hill and receive $10 back in Gift Cards...
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Fitness Friday: Baby & Me Yoga
Free Fitness Friday is back! We are doing 4 weeks of free Baby & Me Yoga with Isabel from Breathe YEG. Join us on Fridays 10:30AM to 11:15AM on May...
Fitness Friday: Baby & Me Yoga
Free Fitness Friday is back! We are doing 4 weeks of free Baby & Me Yoga with Isabel from Breathe YEG. Join us on Fridays 10:30AM to 11:15AM on May...
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Kids Black & White Mini Portrait Sessions May 2...
WITH PAPER BUNNY STUDIOS MAY 28 from 12:00PM-3:00PM A perfect way to cherish all their charming quirks. Duration: 10 minutes Best for all ages! Delivery (per child) 12-15 images 16×16 print-ready digital collage of...
Kids Black & White Mini Portrait Sessions May 2...
WITH PAPER BUNNY STUDIOS MAY 28 from 12:00PM-3:00PM A perfect way to cherish all their charming quirks. Duration: 10 minutes Best for all ages! Delivery (per child) 12-15 images 16×16 print-ready digital collage of...
