20% Off Mother's Day Sale!

Happy Mother's Day!

Get 20% off your purchase with code MOTHER2026 at checkout!

Sale ends Sunday, May 10th 11:59pm mst. Excludes gift cards. Cannot be combined with any other offer or promotion.

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New Arrivals

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FIND EVERYTHING YOU NEED HERE

From The First to The Fourth Trimester

Shop All Maternity

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Atelier Veronique B Boob Design Ella Bella Maternity Embrace Erro Eveline The Label Hatch Collection Hello Miz Joyleta Kindred Bravely MeMoi Mommy Bag Moon Mama Mother Mother New Genes Maternity Nin9 Clothing NOM Maternity Nothing Fits But Sonday The Label Soon Maternity Story Teller The Dairy Fairy 1822 Denim

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Hi friend!

I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.

I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.

Learn more

The Fourth Gift Card

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TRY ON MATERNITY CLOTHES AT HOME

Private Home Shopping (Free Service in Edmonton)

Exclusive service for moms who want to try before they buy. Available in Edmonton on Wednesday, Friday & Saturday. See full details

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NEED HELP FINDING LOCAL PRODUCTS?

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RivAug is Back! Buy 4 Get 1 Free with code RIVAUG4

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Pink Label Products May Restock

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Last Chance to Shop Essential Fizz!

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Shop Jewelry

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Baby Registry

Start your baby registry at The Fourth and get gifted beautiful locally made goods!

Remember to add a Gift Card because family and friends know there's always something you want to pick out yourself.

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Baby Registry Favourites

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  • Bamboo Leggings

    Bamboo Leggings

    Bamboo Leggings

    Atelier Veronique B

    $58.00 CAD
    $58.00 CAD
  • Bunny Hat

    Bunny Hat

    Bunny Hat

    Grey Cat Crochet
    From $32.00 CAD
    From $32.00 CAD
  • Fox Hat

    Fox Hat

    Fox Hat

    Grey Cat Crochet

    From $32.00 CAD
    From $32.00 CAD
  • Corinne T-Shirt in Grey

    Corinne T-Shirt in Grey

    Corinne T-Shirt in Grey

    Atelier Veronique B
    $65.00 CAD
    $65.00 CAD
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Why I Started The Fourth