The Fourth is a maternity and local shop advocating for maternal mental health in Edmonton, Canada. A portion of profits supports Coffee & Convos moms group and our upcoming non-profit.
20% off with code HALLOWEEN2026
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Butterfly Sparkle Pop Hair Gel
Vendor:Alayna B & CoRegular price $10.00 CADRegular priceUnit price per -
Confetti Stardust Hair Gel
Vendor:Alayna B & CoRegular price $10.00 CADRegular priceUnit price per -
Midnight Galaxy Hair Gel
Vendor:Alayna B & CoRegular price $10.00 CADRegular priceUnit price per -
Unicorn Galaxy Hair Gel
Vendor:Alayna B & CoRegular price $10.00 CADRegular priceUnit price per
Best Sellers
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Bamboo Leggings
Vendor:Atelier Veronique BRegular price $58.00 CADRegular priceUnit price per -
Florence Everyday Pants
Vendor:Atelier Veronique BRegular price $85.00 CADRegular priceUnit price per -
Light Seamless Support Legging
Vendor:NOM MaternityRegular price $89.00 CADRegular priceUnit price per -
Hera Bra in Rose - Size S
Vendor:Eveline The LabelRegular price From $39.00 CADRegular priceUnit price per$55.00 CADSale price From $39.00 CADSale
Halloween Local Pickup
Need your hair gel in time for Halloween? I'm adding more Local Pickup hours this week! Oct 28 4PM-9PM | Oct 29 8AM-10AM | Oct 30 2PM-6PM | Oct 31 8AM-3PM
Text 780-729-4144 with your preferred pickup date and time once you've ordered
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All Maternity
Dresses Skirts Tops Tank tops T-shirts Sweaters Swimwear Bottoms Denim Jumpsuits Leggings Pants Shorts Socks...
FIND EVERYTHING YOU NEED HERE
From The First to The Fourth Trimester
Labour & Delivery
Maternity Brands We Carry
Local Pick Up & Returns!
Free Edmonton pick up and returns Saturday 8AM to 11AM in Riverbend. Skip mailing your returns and schedule a return with us.
Babies & Brews #02 November 15th 4PM-5PM
We're pulling back the curtain on what early parenthood looks like behind closed doors! This event is for expecting parents and parents with babies and kids.
Oh Baby! Gift Card
Baby Registry Favourites
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Bamboo Leggings
Vendor:Atelier Veronique BRegular price $58.00 CADRegular priceUnit price per -
Corinne T-Shirt in Grey
Vendor:Atelier Veronique BRegular price $65.00 CADRegular priceUnit price per
Curated Gift Baskets
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New Mom Gift Box: Brown
Regular price From $165.00 CADRegular priceUnit price per -
Dim Sum Baby Shower Gift Basket
Regular price $150.00 CADRegular priceUnit price per -
A Bear-y Cute Baby Shower Gift
Regular price $185.00 CADRegular priceUnit price per -
Edmonton Home Gift Basket
Regular price From $150.00 CADRegular priceUnit price per
The Local Holiday Shop
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YEG Snowglobe Ornament
Vendor:Etch’d DesignsRegular price $12.50 CADRegular priceUnit price per -
Boston Terrier Holiday Card
Vendor:Gloria Ho IllustrationsRegular price $6.00 CADRegular priceUnit price per -
Love Paw Ornament
Vendor:Etch’d DesignsRegular price $12.50 CADRegular priceUnit price per -
Alberta Ornament
Vendor:Etch’d DesignsRegular price $12.50 CADRegular priceUnit price per
Free Shipping on Small Items
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Hockey Bow Clip
Vendor:Alayna B & CoRegular price $8.00 CADRegular priceUnit price per -
Alphabet Keychains in Clear with Gold Sparkles
Vendor:Little Dots AccessoriesRegular price $6.00 CADRegular priceUnit price per -
Baby Bow Headband
Vendor:Alayna B & CoRegular price $14.00 CADRegular priceUnit price per -
Initial Keychains in Clear with Blue Sparkle
Vendor:Little Dots AccessoriesRegular price $6.00 CADRegular priceUnit price per
NEED HELP FINDING LOCAL PRODUCTS?
Local Products By Category
Beauty & Jewelry
Stationery
Shop Local
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Stationery
A beautiful collection for desks, journaling and crafting.
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Gifts Under $10
Under $10 items at The Fourth. Please note, this does not include...
Jewelry
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Varese Earrings
Vendor:Elsie Grey JewelryRegular price $36.00 CADRegular priceUnit price per -
Sold outClara Huggies in Emerald Green
Vendor:Tikkhu JewelryRegular price $34.00 CADRegular priceUnit price per -
SaleThe Eliana
Vendor:Marbled UnicornRegular price $4.20 CADRegular priceUnit price per$7.00 CADSale price $4.20 CADSale
Hi friend!
I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.
I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.
Why I Started The Fourth
