The Fourth
More than maternity. We are a local shop advocating for maternal mental health.
New Maternity Arrivals
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Mary Smocked Maxi Slit Dress
Vendor:Hello MizRegular price $89.00 CADRegular priceUnit price per -
Haisley Relaxed Knit Top in Charcoal
Vendor:Hello MizRegular price $55.00 CADRegular priceUnit price per -
Sylvie Maxi Dress in Hunter Green
Vendor:Hello MizRegular price $79.00 CADRegular priceUnit price per -
Soft Cup Nursing Bra in Cocoa Brown
Vendor:EmbraceRegular price $69.00 CADRegular priceUnit price per -
Soft Cup Nursing Bra in Camel
Vendor:EmbraceRegular price $69.00 CADRegular priceUnit price per -
Soft Cup Nursing Bra in Black
Vendor:EmbraceRegular price $69.00 CADRegular priceUnit price per -
Anika Pleated Blouse
Vendor:Hello MizRegular price $65.00 CADRegular priceUnit price per -
Catherine Lace Dress
Vendor:Hello MizRegular price $85.00 CADRegular priceUnit price per -
Blakely Brushed Hacci Top in Heather Grey
Vendor:Hello MizRegular price $55.00 CADRegular priceUnit price per -
Blakely Brushed Hacci Top in Mauve
Vendor:Hello MizRegular price $55.00 CADRegular priceUnit price per -
Amina Crew Neck Sweater Dress
Vendor:Hello MizRegular price $75.00 CADRegular priceUnit price per -
Mckenna T-shirt Dress
Vendor:Hello MizRegular price $59.00 CADRegular priceUnit price per
Shop the Summer Sale
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Ribbed Signature Cotton Nursing & Maternity Bra in Twilight XL, 2XL
Vendor:Kindred BravelyRegular price From $49.00 CADRegular priceUnit price per$65.00 CADSale price From $49.00 CADSale -
Over Belly Leggings - Final Sale
Vendor:The FourthRegular price From $19.00 CADRegular priceUnit price per$29.00 CADSale price From $19.00 CADSale -
Minimalist Hands-Free Pumping & Nursing Plunge Bra in Black 2XL
Vendor:Kindred BravelyRegular price From $69.00 CADRegular priceUnit price per$88.00 CADSale price From $69.00 CADSale -
Lace Minimalist Hands-Free Pumping & Nursing Bra XS, 2XL
Vendor:Kindred BravelyRegular price From $75.00 CADRegular priceUnit price per$89.00 CADSale price From $75.00 CADSale
Mommy and Me
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Ladies Annabelle Dress in Green
Vendor:Little Bugs & MeRegular price $180.00 CADRegular priceUnit price per -
Annabelle Dress in Green
Vendor:Little Bugs & MeRegular price $80.00 CADRegular priceUnit price per -
Samuel Shirt in Green
Vendor:Little Bugs & MeRegular price $45.00 CADRegular priceUnit price per
New Brands at The Fourth
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Pink Label Products
Lisa is the owner of Pink Label Products in Edmonton, Canada. She...
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Fresh Naturelle
Esra is the maker behind Fresh Naturelle. She finds her sense of...
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Essential Fizz
Essential Fizz provides a relaxing experience with products that bring people joy! Michelle...
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Little Rhino & Co
Chantal is a mom in Spruce Grove, Alberta who makes products that...
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N&N Boutique
Jennifer is a stay at home mom. Her inspiration for most of...
Just For Littles
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Paisley Dress in Peony Sparkle
Vendor:Oakley Rae HandmadeRegular price From $63.00 CADRegular priceUnit price per -
Stella Pocket Dress in Spring Floral
Vendor:Oakley Rae HandmadeRegular price From $65.00 CADRegular priceUnit price per -
Stella Ruffle Dress in Intrinsic Soft
Vendor:Oakley Rae HandmadeRegular price From $65.00 CADRegular priceUnit price per -
Annabelle Dress in Green
Vendor:Little Bugs & MeRegular price $80.00 CADRegular priceUnit price per
Shop Maternity
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Hatch Collection
Born out of a desire for something chic and elevated, Ariane created...
Maternity Sweaters
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Fleurs 3-in-1 Hoodie
Vendor:Nine ClothingRegular price $99.00 CADRegular priceUnit price per -
Jojo Hoodie
Vendor:NOM MaternityRegular price $145.00 CADRegular priceUnit price per -
Boyfriend Sweater in Cream M, L, XL, 2XL
Vendor:Nine ClothingRegular price From $75.00 CADRegular priceUnit price per$99.00 CADSale price From $75.00 CADSale -
Organic Cotton 3-in-1 Hoodie
Vendor:Nine ClothingRegular price $99.00 CADRegular priceUnit price per -
Stella Secret Hoodie Sweatshirt
Vendor:ErroRegular price $99.00 CADRegular priceUnit price per -
Olivia Sweatshirt Zip Hoodie
Vendor:ErroRegular price $99.00 CADRegular priceUnit price per -
Malia Crew Sweatshirt
Vendor:ErroRegular price $99.00 CADRegular priceUnit price per -
Emmy Half Zip
Vendor:ErroRegular price $99.00 CADRegular priceUnit price per -
Lilac Nursing Sweatshirt - Final Sale
Vendor:Tilbea LondonRegular price $40.00 CADRegular priceUnit price per$85.00 CADSale price $40.00 CADSale -
Orla Leopard Sweatshirt - Final Sale
Vendor:Tilbea LondonRegular price $40.00 CADRegular priceUnit price per$75.00 CADSale price $40.00 CADSale -
Chevron 3-in-1 Hoodie
Vendor:Nine ClothingRegular price $99.00 CADRegular priceUnit price per -
Lilac Sweatshirt - Final Sale
Vendor:Tilbea LondonRegular price $40.00 CADRegular priceUnit price per$75.00 CADSale price $40.00 CADSale
The Perfect Gift Registry
A gift registry you'll love and supports local! Add any product from our shop for mom and baby. Remember to add a gift card for items like maternity and nursing bras.
The Fourth
The Fourth Gift Card
Hi friend!
I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.
I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.
The Reason For Starting The Fourth
Your Village is Here!
1 in 4 moms are diagnosed with Postpartum Depression.
Meet your mom community. Join our free weekly moms groups, fitness sessions, workshops and more!
Support The Fourth
Support The Fourth and Our Mom Community
Our Journal
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Coffee & Convos: Mallory's Key Points
Did you miss out on Mallory's talk at Coffee & Convos? Mallory is a mom of two and from our Coffee & Convos moms group community. She is also the...
Coffee & Convos: Mallory's Key Points
Did you miss out on Mallory's talk at Coffee & Convos? Mallory is a mom of two and from our Coffee & Convos moms group community. She is also the...
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Mom and Baby Dance Class at Motives Dance and F...
The Fourth x Motives Dance and Fitness Join us for this fun collaboration to get moms socializing! I'm so excited to announce this upcoming event on Friday, August 16th at...
Mom and Baby Dance Class at Motives Dance and F...
The Fourth x Motives Dance and Fitness Join us for this fun collaboration to get moms socializing! I'm so excited to announce this upcoming event on Friday, August 16th at...
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Fitness Friday: Mom and Baby Barre
Free Fitness Friday is coming back to The Fourth in September! Join Jillian for four weeks of Mom and Baby Barre. This is a free drop in workout for moms...
Fitness Friday: Mom and Baby Barre
Free Fitness Friday is coming back to The Fourth in September! Join Jillian for four weeks of Mom and Baby Barre. This is a free drop in workout for moms...
