Inspired by a mom’s need to shop comfy, stylish clothes you could wear from the first to “the fourth trimester”
Our Mission
We're building our community by empowering and inspiring women through fashion, workshops and small business collaborations. We believe in advocating and supporting maternal mental health.
New Maternity Arrivals
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Jeanne Pants
Vendor:Belly BedaineRegular price $79.00 CADRegular priceUnit price per -
Gianna Hoodie in Heather Rose
Vendor:New Genes MaternityRegular price $69.00 CADRegular priceUnit price per -
Black Lynx Leggings
Vendor:New Genes MaternityRegular price $60.00 CADRegular priceUnit price per -
Seamless Nursing Bra in Charcoal
Vendor:MomzelleRegular price $49.00 CADRegular priceUnit price per
By Dr Mom
Soothing Bath Treatment
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What Our Customers Are Saying
"This was such an amazing find! I was warmly greeted. Lots of options for mom and baby and they carry some very cute Edmonton prints that make a great gift. Highly recommend shopping local!"
- Jordyn B.
Featured on Global News
Hi friend!
I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.
I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.
Our Journal
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Build Language Skills for 2 - 4 Year Olds
COFFEE & CONVOS Wednesday, January 11 at 10:00AM We are so excited to welcome back Kathy at Coffee & Convos! She'll be guest speaking at our first moms group of...
Build Language Skills for 2 - 4 Year Olds
COFFEE & CONVOS Wednesday, January 11 at 10:00AM We are so excited to welcome back Kathy at Coffee & Convos! She'll be guest speaking at our first moms group of...
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Sparkle Permanent Jewelry Pop Up
✨SPARKLE PERMANENT JEWELRY POPUP✨ Meet our permanent jewelry at The Fourth in Dec. Lots of sparkles to celebrate you and your best girls, with memories to last a lifetime. Dates Dec 2nd @ 3...
Sparkle Permanent Jewelry Pop Up
✨SPARKLE PERMANENT JEWELRY POPUP✨ Meet our permanent jewelry at The Fourth in Dec. Lots of sparkles to celebrate you and your best girls, with memories to last a lifetime. Dates Dec 2nd @ 3...
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Instagram Giveaway! Win tickets to Mom's Night Out
Tag all your friends because you won't want to miss out on Mom's Night Out! We're giving tickets to FOUR LUCKY MAMAS to sip and shop on Saturday, November 26....
Instagram Giveaway! Win tickets to Mom's Night Out
Tag all your friends because you won't want to miss out on Mom's Night Out! We're giving tickets to FOUR LUCKY MAMAS to sip and shop on Saturday, November 26....
