About The Fourth

Iris Toon is the founder of The Fourth. It started as an idea when she was pregnant with her first child. She wanted to shop for clothes which fit her size and stay true to her style – a minimalist aesthetic, with a love of the colour black. During her first pregnancy, instead of buying maternity and nursing clothes, she bought one size up from her favourite stores. With each pregnancy, she kept searching for maternity and nursing clothes that fit her petite body and matched her style. 

Now a mother of three beautiful daughters, she launched The Fourth on April 4th, 2020. The Fourth stands for the fourth trimester – the first couple months after giving birth. Finding quality clothes to seamlessly transition mamas from the first to the fourth trimester. Inspiring moms with curated collections that are as beautiful as they are functional.



Hello, I’m so glad you’re here!

A little bit about me. I’m a wife of an amazing husband raising our three awesome kids in Edmonton. I love chocolates, baked goods and indulging in many cups of coffee! You’ll find me cozied up in blankets during the cold, cold winters. And I will always choose snail mail over email because I love sending handwritten cards just as much as I love receiving postcards.

I’ve always been interested in fashion and connecting with others over a shared love of clothes. Starting The Fourth has been one of my best adventures in life. Although it started off as a need from my pregnancy and nursing phases, it became something else entirely. Read on if you’d like to know more about my journey with postpartum anxiety.

Thanks for stopping by!