Customer Reviews

What are people saying about The Fourth?

We love hearing (and reading) everything our customers have to say about us!

"Absolutely love this store. The products, service and what it represents! Highly recommend it."

- Karla R.

"One of my favourite local shops! If you are looking for cute and unique items for baby/mama - this is it! And Iris (the owner) is the absolute sweetest!! Love this place!"

- Lisha T.

"Beautiful spot supporting local businesses and the staff were so kind and helpful."

- Andrea S.

"Amazing store with lots of local products. The staff there are so warm & welcoming!"

- Leanne R.


What do people love in the shop?

We look for the best products and people to support when we curate the store.

"Such a dreamy store to wander through! The owner, Iris, and the staff member who helped me were absolutely lovely. It’s a hidden gem with an array of modern (and pretty!) local products."

- Dajana F.

"Great store! Super cute things for mom, babes and toddlers. Great for treating yourself (or your kids) or gifts. Will be back for sure! Has wonderful things for pregnancy, postpartum and beyond!"

- Brittney L.

"This was such an amazing find! I was warmly greeted. Lots of options for mom and baby and they carry some very cute Edmonton prints that make a great gift. Highly recommend shopping local!"

- Jordyn B.


Who are you supporting?

We believe in supporting locally owned businesses. Local meaning they are based in Edmonton and area. Other things we look for: women, mom, or person of colour owned businesses.

"Lovely shop! I purchased a maternity sweater and maternity pants, both made in Canada and of gorgeous quality! Very reasonable prices. The owner was very friendly and informative about her philosophy of why it’s so important to provide a brick and mortar shop for local businesses to sell their goods. Would definitely recommend!!"

- Silken B.

"The Fourth is a lovely spot for so many neat items! The owner, Iris, was so friendly and welcoming. She took time to get to know me and share her vision for the store. As a customer, that personal connection meant a lot! Definitely a must shop store for anyone who loves locally owned business and unique trendy items!"

- Joelle H.


What else should I know?

Our story and how Iris wanted stylish maternity clothes that could be worn for after!

"Love this store! Bought a nursing hoody that I love; it’s so nice to have clothes that actually fit and function postpartum!"

- April K.

"Great clothes for a petite person (5 feet tall) like me! Fast shipping and great customer service."

- Sheidell M.

"I was a little hesitant with the sizing but both the sweater and the nightshirt that I purchased are awesome. The fabrics are obviously quality. Love supporting local and love getting good products that will last the home stretch of my pregnancy and well into the postnatal period. Highly recommended!"

- Yvette T.


Shop maternity, nursing, local.