It's the 4th! 30%-50% off Joyleta and FREE Panties when you spend over $300 on Joyleta (while quantities last) ends Saturday
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Bella Nursing Sports Bra in Black
Vendor:JoyletaRegular price $59.50 CADRegular priceUnit price per$85.00 CADSale price $59.50 CADSale -
Bella Nursing Sports Bra in Wild Plum
Vendor:JoyletaRegular price $59.50 CADRegular priceUnit price per$85.00 CADSale price $59.50 CADSale -
Empowered Maternity Leggings
Vendor:JoyletaRegular price $54.60 CADRegular priceUnit price per$78.00 CADSale price $54.60 CADSale -
SaleFearless Sports Bra
Vendor:JoyletaRegular price $52.50 CADRegular priceUnit price per$75.00 CADSale price $52.50 CADSale
Luna Rosa Botanicals
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Sacred Spaces Candle
Vendor:Luna Rosa BotanicalsRegular price $30.00 CADRegular priceUnit price per -
Flora Botanical Facial Tonic
Vendor:Luna Rosa BotanicalsRegular price $29.00 CADRegular priceUnit price per -
Wildflower Facial Cleansing Elixir
Vendor:Luna Rosa BotanicalsRegular price $39.00 CADRegular priceUnit price per -
Illuminate Botanical Facial Oil
Vendor:Luna Rosa BotanicalsRegular price $38.00 CADRegular priceUnit price per
New Maternity & Nursing Arrivals
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Celia T-Shirt in Celadon
Regular price $65.00 CADRegular priceUnit price per -
Naomi Crew Neck Navy Sweatshirt
Regular price $55.00 CADRegular priceUnit price per -
Carmen Double Layer Knit Hoodie
Regular price $75.00 CADRegular priceUnit price per
Under $100 Dresses
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Marra Dress
Vendor:Atelier Veronique BRegular price $79.00 CADRegular priceUnit price per -
Sylvie Maxi Dress in Mauve
Vendor:Hello MizRegular price $79.00 CADRegular priceUnit price per -
Bailey Charcoal Top, Skirt & Cardigan 3 Piece Set
Vendor:Story TellerRegular price $75.00 CADRegular priceUnit price per -
Alyssa High-Low Dress
Vendor:Hello MizRegular price $65.00 CADRegular priceUnit price per
Most Gifted
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Soothing Beta Cream
Vendor:By Dr MomRegular price From $29.00 CADRegular priceUnit price per -
Soothing Bath Treatment
Vendor:By Dr MomRegular price $23.00 CADRegular priceUnit price per -
The Fourth Gift Card
Vendor:The FourthRegular price From $20.00 CADRegular priceUnit price per -
Bunny Hat with Brown Ears
Vendor:Grey Cat CrochetRegular price From $30.00 CADRegular priceUnit price per -
Baby Butter
Vendor:Naetal SkincareRegular price From $18.00 CADRegular priceUnit price per -
Malia Crew Sweatshirt
Vendor:ErroRegular price $99.00 CADRegular priceUnit price per$99.00 CADSale price $99.00 CAD -
Olivia Sweatshirt Zip Hoodie
Vendor:ErroRegular price $99.00 CADRegular priceUnit price per
The Fourth
The Fourth Gift Card
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New Local Arrivals
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Ladies Annabelle Maxi Dress in Purple
Regular price $200.00 CADRegular priceUnit price per -
Just You and Me Sensory Toy
Regular price $25.00 CADRegular priceUnit price per -
Sweet Dreams Paint Your Own Bath Bomb
Regular price $6.00 CADRegular priceUnit price per -
Onyx Classic Huggies
Regular price $36.00 CADRegular priceUnit price per
New Edmonton Brands
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Mama J Customs Studio
Julia's inspiration and motivation are her two children. She started designing when...
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Birth Pools By Grace
Grace and Curtis are a young couple with a beautiful boy, setting...
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Happee Pants
Happee Pants is an eco-friendly, reusable potty training pajama pants brand by...
Discover More Local Goods
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For Eczema, Dry & Irritated Skin
Everything you need for you and your little one's skincare. Read our...
The Reason For Starting The Fourth
Canadian Maternity Brands
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Sonday The Label
Chic maternity wear for modern motherhood. Katie created Sonday the Label...
Shop Maternity By Size
Brands We Carry
Atelier Veronique B Bamboobies Boob Design Embrace Erro Eveline The Label Hatch Collection Hello Miz Joyleta Kindred Bravely MeMoi Mommy Bag Moon Mama New Genes Maternity Nin9 Clothing NOM Maternity Nothing Fits But Roolee Sonday The Label Soon Maternity Story Teller The Dairy Fairy Tilbea London 1822 Denim
Nothing Fits But
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Minji Dress
Vendor:Nothing Fits ButRegular price $275.00 CADRegular priceUnit price per -
Momoka Dress in Black
Vendor:Nothing Fits ButRegular price $245.00 CADRegular priceUnit price per -
Sakura Dress in Lyon
Vendor:Nothing Fits ButRegular price $255.00 CADRegular priceUnit price per -
Kiko Dress in Taupe Gingham
Vendor:Nothing Fits ButRegular price $265.00 CADRegular priceUnit price per
Larken
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The Larken X in Marine
Vendor:LarkenRegular price $69.00 CADRegular priceUnit price per -
The Larken X in Sand
Vendor:LarkenRegular price $69.00 CADRegular priceUnit price per -
The Larken X in Black
Vendor:LarkenRegular price $69.00 CADRegular priceUnit price per -
The Black Signature Tank
Vendor:LarkenRegular price $59.00 CADRegular priceUnit price per
Nursing Tanks
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Arabella Gingham Tank Top
Vendor:Hello MizRegular price $55.00 CADRegular priceUnit price per -
Amari French Terry Lounge Set
Vendor:Hello MizRegular price $85.00 CADRegular priceUnit price per -
Katia Camisole in Black
Vendor:Atelier Veronique BRegular price $59.00 CADRegular priceUnit price per -
Sublime® Hands-Free Pumping & Nursing Tank
Vendor:Kindred BravelyRegular price $75.00 CADRegular priceUnit price per$0.00 CADSale price $75.00 CAD
Hi friend!
I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.
I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.