Name: The Fourth Gift Card
Brand: The Fourth
Price: 5.0 CAD
Availability: InStock

The Fourth

More than maternity. Over 80 Edmonton women owned small businesses. We are a local shop advocating for maternal mental health. Because 1 in 4 moms are diagnosed with Postpartum Depression or Anxiety

Coffee & Convos

Join our free moms group every Tuesday 1PM and Wednesday 10AM! Meet moms, enjoy free Nespresso coffee and learn from guest speakers

Learn more

New Parents Group

Come chat and connect with new parents! Bring the baby and enjoy a free cup of coffee on Thursdays 1pm

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How We Give Back

We support small businesses by providing a free venue for workshops in our shop!

Learn more

Kids Black & White Photos

Cherish all their precious moments! Book your session with Rina from Paper Bunny Studios

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New Maternity & Nursing Arrivals

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Anais Skirt

Anais Skirt

Regular price $49.00 CAD

Regular price Sale price $49.00 CAD
Unit price per
Jolie Black Ruffle Midi Dress

Jolie Black Ruffle Midi Dress

Regular price $55.00 CAD

Regular price Sale price $55.00 CAD
Unit price per
Vera Wide Leg Jumpsuit

Vera Wide Leg Jumpsuit

Regular price $65.00 CAD

Regular price Sale price $65.00 CAD
Unit price per
Morgan Side Tie Dress

Morgan Side Tie Dress

Regular price $65.00 CAD

Regular price Sale price $65.00 CAD
Unit price per

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Shop Maternity

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Under $100 Dresses

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Bailey Charcoal Top, Skirt & Cardigan 3 Piece Set

Bailey Charcoal Top, Skirt & Cardigan 3 Piece Set

Vendor:
Story Teller

Regular price $75.00 CAD

Regular price Sale price $75.00 CAD
Unit price per
Marra Dress

Marra Dress

Vendor:
Atelier Veronique B

Regular price $79.00 CAD

Regular price Sale price $79.00 CAD
Unit price per
Sylvie Maxi Dress in Mauve

Sylvie Maxi Dress in Mauve

Vendor:
Hello Miz

Regular price $79.00 CAD

Regular price Sale price $79.00 CAD
Unit price per
My Simple Request MOM Dress

My Simple Request MOM Dress

Vendor:
ROOLEE

Regular price $85.00 CAD

Regular price Sale price $85.00 CAD
Unit price per

1 4

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Nothing Fits But

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Minji Dress

Minji Dress

Vendor:
Nothing Fits But

Regular price $275.00 CAD

Regular price Sale price $275.00 CAD
Unit price per
Momoka Dress in Black

Momoka Dress in Black

Vendor:
Nothing Fits But

Regular price $245.00 CAD

Regular price Sale price $245.00 CAD
Unit price per
Sakura Dress in Lyon

Sakura Dress in Lyon

Vendor:
Nothing Fits But

Regular price $255.00 CAD

Regular price Sale price $255.00 CAD
Unit price per
Kiko Dress in Taupe Gingham

Kiko Dress in Taupe Gingham

Vendor:
Nothing Fits But

Regular price $265.00 CAD

Regular price Sale price $265.00 CAD
Unit price per

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Customer Reviews

Happy to find maternity clothes in a store. Local products is a huge plus! Got the comfiest maternity leggings I’ve ever worn, nice soft bamboo and super stretchy on my belly while still staying on, I never have to pull them up again from sliding. Staff were very helpful and friendly.

Written by Anna

Amazing store with lots of local products. Also offers guest speakers and mom groups that are especially helpful for first time moms. You can just tell how much thought goes into selecting all the products offered in the store and how much effort is put into creating a community for moms. It is much appreciated.

Written by A

Thank you for making a safe space for new moms to come and enjoy. Free moms group, with the special touch of a coffee was such a brilliant idea.

Written by Linda

Very pleasant store with great products. The store also supports community. Love this.

Written by Isabella

The Fourth is a great maternity store and a pillar of the new mom community in south central Edmonton. They host free events/mom groups multiple times a week and promote a very positive environment for moms to get together have a coffee and discuss many of the things we all experience in motherhood. They also support a number of local vendors and have a large variety of maternity and nursing clothing.

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Edmonton Brands

Shop from over 80 Edmonton women owned small businesses

Shop A to Z list

Under $20

Discover locally made goods under $20

Shop under $20

Under $10

When shopping local also means finding good deals. Shop hundreds of items under $10 that support local

Shop under $10

Sale

Shop the sale

Shop sale

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New Local Arrivals

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Orange Creamsicle Bath Bomb

Orange Creamsicle Bath Bomb

Regular price $6.00 CAD

Regular price Sale price $6.00 CAD
Unit price per
Mini Creature Combo 4 Stickers Pack

Mini Creature Combo 4 Stickers Pack

Regular price $3.00 CAD

Regular price Sale price $3.00 CAD
Unit price per
Pink Sugar Mermaid Tail Bath Bomb

Pink Sugar Mermaid Tail Bath Bomb

Regular price $9.00 CAD

Regular price Sale price $9.00 CAD
Unit price per
Lauren Dress

Lauren Dress

Regular price From $65.00 CAD

Regular price Sale price From $65.00 CAD
Unit price per

1 4

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Birth Pools By Grace

Labour & Birth Comb

Labour & Birth Comb

Vendor:
Birth Pools By Grace

Regular price $14.00 CAD

Regular price Sale price $14.00 CAD
Unit price per
Ivory Peanut Ball

Ivory Peanut Ball

Vendor:
Birth Pools By Grace

Regular price $29.00 CAD

Regular price Sale price $29.00 CAD
Unit price per
Ivory Birth Ball

Ivory Birth Ball

Vendor:
Birth Pools By Grace

Regular price $39.00 CAD

Regular price Sale price $39.00 CAD
Unit price per

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Happee Pants

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Blueberry Blue Potty Training Pants

Blueberry Blue Potty Training Pants

Vendor:
Happee Pants

Regular price $50.00 CAD

Regular price Sale price $50.00 CAD
Unit price per
Raspberry Pink Potty Training Pants

Raspberry Pink Potty Training Pants

Vendor:
Happee Pants

Regular price $50.00 CAD

Regular price Sale price $50.00 CAD
Unit price per
Little Astronaut Potty Training Pants

Little Astronaut Potty Training Pants

Vendor:
Happee Pants

Regular price $50.00 CAD

Regular price Sale price $50.00 CAD
Unit price per
Sweet Serenity Potty Training Pants

Sweet Serenity Potty Training Pants

Vendor:
Happee Pants

Regular price $50.00 CAD

Regular price Sale price $50.00 CAD
Unit price per

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Discover More Local Goods

Bath Bombs

Bath Bombs
Shower

Shower
Bath

Bath
For Eczema, Dry & Irritated Skin
Everything you need for you and your little one's skincare. Read our...

For Eczema, Dry & Irritated Skin
Earrings

Earrings
Necklaces

Necklaces
Keychains

Keychains
Candles

Candles
Hair Accessories

Hair Accessories

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The Fourth

The Fourth Gift Card

$5.00 CAD

Sale Sold out

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The Reason For Starting The Fourth

Load video: The Fourth founder Iris Toon Global News Interview on Starting Her Mom-Owned Women-Owned Business and Talking About Maternal Mental Health

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Atelier Veronique B

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Petal Pink Reusable Leak Resistant Nursing Pads

Petal Pink Reusable Leak Resistant Nursing Pads

Vendor:
Bravado

Regular price $20.00 CAD

Regular price Sale price $20.00 CAD
Unit price per
Black Body Silk Seamless Nursing Bra

Black Body Silk Seamless Nursing Bra

Vendor:
Bravado

Regular price $59.00 CAD

Regular price Sale price $59.00 CAD
Unit price per
Pearl Intrigue Balconette Maternity & Nursing Bra

Pearl Intrigue Balconette Maternity & Nursing Bra

Vendor:
Bravado

Regular price $58.00 CAD

Regular price Sale price $58.00 CAD
Unit price per
Black Intrigue Balconette Maternity & Nursing Bra

Black Intrigue Balconette Maternity & Nursing Bra

Vendor:
Bravado

Regular price $58.00 CAD

Regular price Sale price $58.00 CAD
Unit price per

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Larken

The Larken X in Sand

The Larken X in Sand

Vendor:
Larken

Regular price $69.00 CAD

Regular price Sale price $69.00 CAD
Unit price per
The Larken X in Marine

The Larken X in Marine

Vendor:
Larken

Regular price $69.00 CAD

Regular price Sale price $69.00 CAD
Unit price per
The Black Signature Tank

The Black Signature Tank

Vendor:
Larken

Regular price $59.00 CAD

Regular price Sale price $59.00 CAD
Unit price per
The Sage Larken X

The Sage Larken X

Vendor:
Larken

Regular price $65.00 CAD

Regular price Sale price $65.00 CAD
Unit price per